Over the past decade he has created products that have become defining moments for brands including Leica, Hasselblad and Db. His work on the Leica Q and Q2 helped shape Leica’s modern identity, while at Db he developed the award-winning Ramverk Pro collection and guided the brand as Creative Director, a period that ultimately led to investment from LVMH Luxury Ventures in 2024.  Today Laine works from an industrial design foundation to explore how materials behave when expectations are questioned. Drawn to heavy alloys, he shapes a dialogue between lightness and weight that defines a neo Scandinavian tone of future industrialism.